Value System
People oriented
Science and technology in priority
Exploitation and innovation as dynamic force
Latest information as decision reference
Product quality as the foundation of enterprise existence
Base in China,orient the world

Corporate Culture
Seeking Excellent Quality,Advocate Sincerely Service.

Research and development idea: Grasps the frontier technology, pursues remarkable product, realizes precise and advanced superior.
　　 Because the majority of China's enterprises lack the core technologies and the competitive ability generally, thus can only obtain the very low added value .xinkangian should form own core technologies through study and product research and development, cultivate competitive ability. But we should also realize that forming the technical leading superiority is still not realistic through the high quota investment of research and development regarding the majority of Chinese enterprise .We must use the precise information system ,arrange and merge international and the domestic technical resources, use the enterprise reasonable investment’s "42" to move the world front science and technology "thousand catties", form the relative technical superiority, construct the competitive advantage tallying actual situation of xinkangian.

Management idea: humanism , systematization, institution, specialization, the fine refinement.
　　Management should be humanism .The human being is the highest of all creatures, humanism is the starting point of xinkangian’s management and operation; at the same time, all people of xinkangian should understand that most is superior not overall , the management system of xinkangian should be established in the systematization design basis; The institution guaranteed that xinkangian would be in the control by law; each department, each post should enhance the work datum, improve quality of working under the systematized thoughts; finally, each person of xinkangian should pore into thoughts and enthusiasm in the work to achieve the refinement operation, the rug type advancement, make xinkangian’s management gradually reach best.

Market idea: rapid reaction, service marketing
　　 The market takes quickly as first. The market is changing fast, xinkangian should establish rapid reaction mechanism to receive the opportunity and the circumvention risk ,if that ,we can adapt the fast changing condition of business ,and make xinkangian prosperous; at the same time, we shall win the customer by the good service to be satisfied with the lead in the technology and the quality safeguard foundation.

Quality idea: The reliable quality is the reliable person does
　　 Nowadays enterprise's competition has already had the fundamental changing , moved toward the relatively surplus economy from the shortage economy, enterprise's competition has also been from "the sales promotion competition, the quality competition" toward "the marketing competition, the brand competition and the cultural competition". The good quality is enterprise's life not a slogan, the quality is also a base element to constitute a brand.